The mission of the American Swim Academy is to provide an exceptional program designed to teach our students to swim through the highest quality instruction that instills a life-long love of the water.

Safety is our highest priority. Our classes are taught by a dynamic team of professionals who are dedicated to providing a positive environment that motivates each individual swimmer to excel.

Our business operates with the highest level of integrity. We are honest in our dealings with our members. Our behavior is consistent with our company values.


We foster great respect for the dignity of each individual including our employees, students and parents.


We continually develop and update our program based on industry research along with the creative and constructive ideas of our employees.


We consider the feelings of our swimmers by treating them with care and respect.


We interact with each swimmer as an individual considering their specific needs.


We support civic activities to improve the quality of life for those in our community.


Our staff works together at all levels to create a cohesive group of individuals that form a dynamic team whose goal is to provide exceptional service to our members.


Members are the focus of everything we do. Our work must be done with our members in mind, providing better products and services than our competition.


We are committed to being an industry leader through all aspects of our business.


We value exceeding our member’s expectations. We are committed to making their experience remarkable.


We believe in a fundamental commitment to continuous improvement of our services, targeted to ultimately achieve complete member satisfaction.