OUR MISSION
The mission of the American Swim Academy is to provide an exceptional program designed to teach our students to swim through the highest quality instruction that instills a life-long love of the water.
Safety is our highest priority. Our classes are taught by a dynamic team of professionals who are dedicated to providing a positive environment that motivates each individual swimmer to excel.
Our business operates with the highest level of integrity. We are honest in our dealings with our members. Our behavior is consistent with our company values.

RESPECT
We foster great respect for the dignity of each individual including our employees, students and parents.

INNOVATION
We continually develop and update our program based on industry research along with the creative and constructive ideas of our employees.
COMPASSION
We consider the feelings of our swimmers by treating them with care and respect.

COMMITMENT
We interact with each swimmer as an individual considering their specific needs.


CITIZENSHIP
We support civic activities to improve the quality of life for those in our community.

TEAMWORK
Our staff works together at all levels to create a cohesive group of individuals that form a dynamic team whose goal is to provide exceptional service to our members.
MEMBERS
Members are the focus of everything we do. Our work must be done with our members in mind, providing better products and services than our competition.

LEADERSHIP
We are committed to being an industry leader through all aspects of our business.


VALUE
We value exceeding our member’s expectations. We are committed to making their experience remarkable.

QUALITY
We believe in a fundamental commitment to continuous improvement of our services, targeted to ultimately achieve complete member satisfaction.